A new initiative by SingTel and IE Singapore will give a leg-up to Singapore firms looking to sell their cloud computing and mobile solutions expertise to regional markets. The market access partnership will allow small and medium-sized enterprises (SMEs) to piggyback on SingTel's presence in a number of markets, including Australia, India, Indonesia, the Philippines and Thailand.
Cloud computing provides business services and applications on demand via the Internet and eliminates the need for costly infrastructure investments. Local players specialising in telematics and location-based solutions like V3 Teletech are keen to tap SingTel's extensive network. It opens the doors to high potential markets and also allows us to bring our solutions to market in a much shorter time.
The initiative - part of the SingTel Innovation Exchange programme launched last year by SingTel, the Infocomm Development Authority and IE Singapore - will kick off with a series of marketing initiatives and business matchmaking sessions in Australia.
Organised with Australian telecommunications giant Optus and the New South Wales Department of Industry and Investment, these events will see a group of SMEs from Singapore promoting their cloud computing and mobile services solutions to Australian businesses and government agencies. SingTel hopes the venture will strengthen Singapore's position as a regional hub for cloud computing services.
SingTel executive vice-president for business group Bill Chang said: 'With our reach to over 293 million mobile subscribers... spanning eight Asian markets, SingTel is uniquely positioned to enable software developers to seize opportunities... in the region.'
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